Valencia Basket has trusted Enric Carbonell to lead its sports legacy. Less than a week after winning the league, Juan Roig has appointed Carbonell as the new general director of Mercadona's Legacy.
What happened?
Carbonell's new position involves managing the Roig Arena and the Trinidad Alfonso Foundation. Carbonell's face already appears on Mercadona's website alongside the other six members of the company's board of directors.
Why is it important for Valencia Basket?
Roig's trust in Carbonell is due to his background in Valencia Basket and the Trinidad Alfonso Foundation. Carbonell worked on the strategic development of the Comunitat de l'Esport brand and the Programa de Apoyo a Competiciones + (PAC CV Plus).
What comes next?
Carbonell will combine his new responsibility with the general management of Valencia Basket. The club is in the process of restructuring its roster after the confirmed departures of Montero and Badio.
| Date | Event |
|---|---|
| 2020 | Carbonell's arrival at Valencia Basket |
| 2021 | Carbonell's appointment as Director of Operations and Processes |
| 2022 | Carbonell's appointment as general manager of Valencia Basket |
Valencia Basket has announced that Carbonell will continue to lead the Valencia Basket project as he did before, also assuming the coordination of Juan Roig's entire Legacy Project in its sports and leisure and culture aspect, which includes the Roig Arena.

